It’s cruised the shores of the Mediterranean, docked at many a Caribbean harbour and cut the surf in Nova Scotia’s Northumberland Strait. Now, Canadian coffee and doughnuts billionaire Ron Joyce wants to find a buyer for the Destination Fox Harb’r Too, the 49-metre super yacht he bought for more than $30-million in 2008. The 83-year-old former owner of Tim Hortons has had the boat on the market for two years and recently dropped the asking price to $19.9-million, via Fort Lauderdale, Fla.-based brokers Northrop & Johnson — a significant but not unreasonable adjustment in today’s yacht market. Mr. Joyce and his son Steven gave the National Post‘s Sarah Boesveld the inside scoop on the pricy pleasure-craft.
1) It’s a marketing tool.
When Tim Horton and his business partner crafted plans for a coffee and doughnut restaurant, they used this marketing strategy: Put the popular Canadian hockey player’s name on…
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