Apple Inc. will update its lineup of iPads at an Oct. 22 event, a person with knowledge of the plans said, as the company works to remain ahead of rivals in the increasingly crowded tablet market.
[np_storybar title=”Apple Inc named world’s most valuable brand, surpassing Coca-Cola” link=”http://business.financialpost.com/2013/09/30/apple-inc-brand/?__lsa=218d-db4d”]Apple has unseated Coca-Cola as the world’s No. 1 brand, as the company founded by Steve Jobs is a leader in design and performance, according to a study of the Top 100 brands by Interbrand Corp.
Apple Inc.’s brand value jumped 28% to US$98.3 billion and Google Inc.’s rose in second place at US$93.3 billion. The Coca-Cola Co. name slipped from the top spot after 13 years to third place at US$79.2 billion.
The Cupertino, California-based company will unveil a new version of the original 9.7-inch iPad as well as the smaller iPad mini, said the person, who asked not to…
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